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"Pardot is not easy to understand at first and this course is great for beginners. It doesn't just show the technical steps, but also explains the basic philosophy and the high-level stuff of Pardot and how its being used by companies. Some of the technical help is available in Pardot's help documentation, but that can be a bit overwhelming learning experience. I much more enjoy the Tom's personal approach."
- Enrolled Student
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A Pardot implementation course created by a marketer, for marketers.
Let MarCloud be your co-pilot on your journey to Pardot success.
This course is designed for marketers wanting to implement Pardot and become a proficient user.
We will walk through the technical setup of Pardot, but this course is about much more than that. We'll look at WHY you are you doing what you're doing, how you approach the technology from a marketing perspective and what it means for you as a marketer. The context is everything and this course will arm you with the knowledge you need to be successful.
Enroll now to gain access to hours of useful content that you can apply to your own marketing context.
**Includes free downloadable Implementation Checklist**
If you have a question about the course, please email firstname.lastname@example.org
StartInstalling the Pardot package in Salesforce (2:50)
StartAdding the Salesforce connector to Pardot (4:05)
PreviewCorrecting a connector error message - Field Permissions (2:03)
PreviewGiving users access to Pardot data in Salesforce (0:57)
StartMapping Pardot lead fields to contact fields (for contact conversion) (1:56)
StartUpdating Salesforce Lead/Contact layouts with Pardot fields (2:42)
StartAdding Pardot buttons to Salesforce layouts (3:15)
StartConnecting custom fields (4:01)
StartTriggering a sync and understanding the sync behaviour (6:02)
StartCreating users (5:23)
StartTesting the Pardot-Salesforce sync (8:49)
"Tom at MarCloud has been a pleasure to work with, his expertise and Pardot knowledge have been excellent. Responsiveness has been very quick to all service requests"
- Johnathan Chowdhury, Digital Marketing Manager, Lloyds Register
"MarCloud Consulting was the best solution on getting our company on track and compliant with the EU-GDPR. Tom is extremely professional, providing straightforward solutions and speedy implementation of Pardot. We were offered excellent support and implementation completed successfully despite a tight time schedule."
- Angela Lee-Bechtold, Salesforce CRM Administrator, Siemens
Tom has been working on Pardot for several years and has worked with clients such as Lloyds Register, Siemens and the International Air Transport Association. He's written content for Pardot.com, marketingprofs.com and Salesforceben.com.