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Pardot Implementation Course
Getting Started With Pardot
Introduction (1:49)
Brief History of Pardot (2:16)
Pardot Terminology
Marketing-Sales Alignment
Making the relevant people aware of their role (3:12)
How Pardot changes the way you work (4:40)
Connecting Salesforce and Pardot
Installing the Pardot package in Salesforce (2:50)
Adding the Salesforce connector to Pardot (4:05)
Correcting a connector error message - Field Permissions (2:03)
Giving users access to Pardot data in Salesforce (0:57)
Mapping Pardot lead fields to contact fields (for contact conversion) (1:56)
Updating Salesforce Lead/Contact layouts with Pardot fields (2:42)
Connecting custom fields (4:01)
Triggering a sync and understanding the sync behaviour (6:02)
Creating users (5:23)
Testing the Pardot-Salesforce sync (8:49)
Pardot Technical Setup
Adding SPF & DKIM records (3:20)
Vanity URL for Landing Pages & links (CNAME) and using SSL (6:10)
Implementing the website tracking code (Google Tag Manager or direct add), GDPR & benefits (5:51)
Connectors (Analytics, Social Media & AdWords) (11:12)
Marketing Insights
Create page actions for web tracking (5:05)
Scoring (10:35)
Grading (7:11)
Introduction to scoring categories (& file hierarchy) (3:11)
Creating lists (6:11)
The Power of Pardot Email Marketing
List Emails vs Templates (When to use them & what for) (4:54)
Email builder (WYSIWYG editor, testing & email setup) (11:22)
How to send a 1-1 email in Pardot (2:51)
Engagement Studio strategy (5:40)
Using the Engagement Studio (7:22)
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